The Cognizil label, line by line
The brief supplied with this build said there was no typed milligram list and told us not to invent a panel. The artwork supplied alongside it contains a complete one. Here it is.
Cognizil's panel declares a 1 ml serving, 30 servings a container, zero calories, 7 mcg of chromium as chromium picolinate at 20% of the Daily Value, and a 15.47 mg Proprietary Blend holding twenty-one ingredients.
The label also prints a distributor address in Ogden, Utah, a phone number and an email address — none of which appears in the written brief.
The panel, exactly as printed
Supplement Facts
Serving Size: 1ml
Servings Per Container: 30
Maca (Lepidium meyenii) Root Extract^, African Mango (Irvingia Gabonesis) Seed Extract*, Grape (Vitis vinifera) Seed Extract^, Guarana (Paullinia Cupana) Seed Extract^, Eleuthero (Eleutherococcus senticosus) Root Extract^, Astragalus Membranaceus Root Extract^, Green Tea Leaf Extract^, Gymnema Sylvestre Leaf Extract^, Forskohlii (Coleus forskohlii) Root Extract^, Cayenne Pepper (Capsicum annuum) Fruit Extract^, Grapefruit (Citrus Paradisi) Seed^, Ginseng (Panax Ginseng) Root Extract, Raspberry Ketones, L-glutamine, L-Tyrosine, L-Arginine, Beta Alanine, Monoammonium Glycyrrhizinate, GABA (Gamma Aminobutyric Acid), L-Tryptophan, L-Carnitine HCl.
Not a significant source of saturated fat, trans fat, cholesterol, sodium, dietary fiber, total sugars, added sugars, protein, Vitamin D, calcium, iron, or potassium.
* Percent Daily Value (DV) are based on a 2,000 calorie diet.
† Daily Value (DV) not established.
^ Sourced from a concentrate with a 20:1 extract equivalent.
* Sourced from a concentrate with a 10:1 extract equivalent.
Other Ingredients: Water, Natural flavors, Potassium Sorbate, Stevia, Xylitol, Citrus Extract.
Transcribed from the label wrap supplied to this website.
Where the panel uses a symbol twice for two different things, we have reproduced both uses. Where it abbreviates a botanical name, we have kept the abbreviation. A transcription that tidies its source is not a transcription.
Why this matters more than usual here
The written brief for this build says a typed milligram list was not on the sales page and instructs us not to invent a panel. We have not invented one. The label wrap in the supplied artwork carries a complete Supplement Facts panel, and this is it.
If the sales page does not show the panel, that is a gap in the sales page. The product has one.
The label wrap itself
A label wrap is the flat artwork before it is applied to a bottle: the left panel carries directions and warnings, the centre is the front, and the right carries the Supplement Facts and the legal text. Being able to publish one is unusual and it is the single best thing about this product’s transparency.
The two quantified lines
| Line | Per serving | % Daily Value | The Daily Value | What to notice |
|---|---|---|---|---|
| Calories | 0 | — | — | a liquid with no meaningful energy content |
| Chromium as Chromium Picolinate | 7 mcg | 20%* | 35 µg | the only quantified dietary ingredient on the panel, and its arithmetic is correct |
Scroll this table sideways →
The chromium row is correct. The Daily Value for chromium on a US Supplement Facts label is 35 micrograms, and 7 is exactly 20% of it. After two previous labels where the arithmetic did not check out, that is worth saying plainly.
What chromium is and is not
Chromium has no Recommended Dietary Allowance. The Food and Nutrition Board found the data insufficient to set one and published an Adequate Intake instead, 35 micrograms a day for men aged 19 to 50 and 25 for women. Seven micrograms is a fraction of that, so this is a top-up rather than a dose.
On what it does, NIH's own fact sheet describes the clinical significance of chromium's effects on blood glucose as unclear, and its weight effects as statistically significant with little clinical significance. There is no cognitive claim to make from it.
A footnote in the wrong place
The chromium row's asterisk points to “Percent Daily Value (DV) are based on a 2,000 calorie diet”. That is the footnote from a food Nutrition Facts panel; a chromium Daily Value has nothing to do with calorie intake.
It is a copy-paste in the footnote rather than an error in the number, and we are flagging it because a panel is a regulated document and small things on it are worth noticing.
The blend line
Underneath the chromium row, one line: Proprietary Blend, 15.47 mg, with a dagger pointing to “Daily Value (DV) not established”. Indented beneath it, twenty-one ingredient names in descending order of weight.
Fifteen point four seven milligrams is a strikingly precise number for a blend. It reads like the output of a formulation sheet rather than a round marketing figure, and that is a point in its favour. It is also very small: split evenly across twenty-one ingredients it is 0.737 mg each.
What can be worked out from that one number, and from the required ordering, is the subject of the best case page.
The extract-ratio footnotes
Two footnotes at the bottom of the panel define the symbols attached to most ingredient names.
- ^
- “Sourced from a concentrate with a 20:1 extract equivalent.” Twenty parts of dried raw material produced one part of the extract used.
- *
- “Sourced from a concentrate with a 10:1 extract equivalent.” Carried by one ingredient, African mango.
- No marker
- Seven amino acids, GABA, raspberry ketones, monoammonium glycyrrhizinate and panax ginseng carry no ratio claim.
Publishing extract ratios at all is more than most labels in this category do, and it deserves credit. What the ratio does not do is what most buyers assume: it is a yield figure, not a statement that one milligram of extract does the work of twenty milligrams of herb. The best case page grants it anyway, and shows the conclusion surviving.
Suggested use, storage and warnings
Suggested use
“Shake well before each use. Take 1 dropperful daily. Place in mouth and swallow.”
Storage
“Keep away from heat, light, and humidity to preserve freshness.”
Caution
“Do not exceed recommended dose. Not for use by individuals under the age of 18, or by pregnant or nursing women. Individuals with a known medical condition should consult a physician before using this or any dietary supplement.”
“KEEP OUT OF THE REACH OF CHILDREN. DO NOT USE IF SAFETY SEAL IS DAMAGED OR MISSING.”
The shake instruction is not boilerplate. This is a suspension; if it settles and is not redistributed, the first dropperful out of a bottle and the last are not the same product.
The “do not exceed recommended dose” line is worth noting alongside the arithmetic on this site. It is standard label language, and on a product whose amounts are this small it is also the one instruction with the least at stake.
The other ingredients
Six items: Water, Natural flavors, Potassium Sorbate, Stevia, Xylitol, Citrus Extract.
- Water
- The carrier. This is an aqueous liquid, which constrains what can dissolve in it.
- Natural flavors
- Undefined by regulation beyond its source being natural. It is doing the same job as the stevia and the xylitol.
- Potassium sorbate
- A preservative. Ordinary in a water-based liquid, and necessary in one.
- Stevia
- A sweetener.
- Xylitol
- A sweetener — and the one line on this panel with a real household safety implication, because xylitol is seriously toxic to dogs.
- Citrus extract
- Flavour, and possibly a secondary preservative.
If you have a dog
Xylitol is seriously toxic to dogs. A sweetened liquid in a dropper bottle is exactly the kind of thing a dog will find and chew. Store it out of reach of pets as well as children, and treat a spill as something to clean up properly.
It is worth noticing what is also in this blend: monoammonium glycyrrhizinate, a licorice derivative used across the food industry as a sweetness enhancer and bitterness mask. It sits in the Proprietary Blend rather than in Other Ingredients, which is legitimate — it is a dietary ingredient — and it means one of the twenty-one is there to make the liquid palatable.
What the label says that the brief did not
Comparing the two sources is unusually productive on this build.
| The brief said | The label prints |
|---|---|
| No typed milligram list; do not invent a panel | A complete Supplement Facts panel |
| No public phone on the sales or contact pages | +1 (877) 257 0710 |
| Office and returns addresses in New York | PO Box 12730, Ogden, UT 84404, a PO box in Utah |
| Use the sales contact page for email | [email protected] |
None of these is a contradiction in the strict sense — a retailer in New York can sell a product distributed from Utah, and a sales page can omit a number that is printed on the bottle. They are gaps between what a buyer is told before purchase and what arrives afterwards, which is exactly the kind of gap this site exists to close.
The full list of disagreements →Which address and number does what →
See the Cognizil packs
Two, three or six bottles, priced plainly, with a 180-day window on the sales page kits. Read the best case first, then decide.
Shipping is calculated at checkout. This site publishes no figure it was not given.
References
The sources behind the numbers on this page.
- U.S. Government Publishing Office21 CFR 101.36 — Nutrition labeling of dietary supplements — eCFR.gov · source
- U.S. Food and Drug AdministrationDietary Supplement Labeling Guide: Chapter IV, Nutrition Labeling — FDA.gov · source
- U.S. Food and Drug AdministrationDaily Value and Percent Daily Value: Changes on the New Nutrition and Supplement Facts Labels — FDA.gov · source
- NIH Office of Dietary SupplementsChromium — Health Professional Fact Sheet — ods.od.nih.gov · source
- Booker, Frommenwiler, Reich et al. — 2022Understanding plant to extract ratios in botanical extracts — Frontiers in Pharmacology · DOI 10.3389/fphar.2022.981978 · source
- Joint FAO/WHO Expert Committee on Food AdditivesGlycyrrhizinic acid — evaluation and intake guidance — WHO JECFA database · source